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- The Code - Dove Self-Esteem Project
As Part of Dove's 20th anniversary Campaign for Real Beauty,
The Dove Code had a powerful worldwide reach.
• Over 4 bilion organic impressions
• 98% positive sentment across social platforms
• The main campaign film was viewed more than 500 milion times globally
• The Real Beauty Prompt Guidelines were downloaded 10,000+ times whitin two weeks, helping shape
how AI represents women and beauty
2024 Cannes Lions:
Gold Lion - CreativeStratregy (Market Disruption)
Silver Lion - Entertainment Lions for Gaming (Diversity & Inclusion in Gaming)
Silver Lion - Sponsorship & Brand Partnership
Dir: Juliana Cury
Role: Research
Soko Agency
Prod: Saigon
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